Adrian Dobre – Curriculum Vitae


Contact Details

adrian.dobre (AT) protonmail (DOT) ch

adriand (AT) aiesec (DOT) net

Profile Summary

  • +10 years experience in marketing communications, education and development
  • +15 projects managed, online and offline, including content, users and analytics
  • managed local and remote teams, delivered trainings & workshops in 5 countries
  • gained cultural capital and social capital while working in Romania, Slovenia, Belgium, Poland, Morocco
  • communication competence in Romanian, English and French
  • IT skills in sound/ image/ video editing, CMS, LMS and Python programming (beginner)

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Professional Experience History

June 2017 – Present, Behavioural Architecture s.r.l., Business Development & Owner, Romania

  • On-site training programs for local companies
  • E-learning content services for local and international companies

April 2010 – Present, Self-employed (, Consultant and Trainer, Romania, Belgium, Poland, Morocco

  • 5 years of experience using Balanced Scorecard as the core tool for achieving objectives and tracking organizational goals, both locally and internationally, on-line and off-line
  • Managed content, users and analytics for five online projects
  • Trainer and facilitator at Belgian train-the-trainers seminar, with the topics: How do we learn? How adults learn?
  • Organized independent creativity workshops (brainstorming) in Romania, Slovenia and Belgium

December 2012 – June 2013, More Than School, Business Administration and Courses, Morocco

  • Changed the time and course management systems from pen-and-paper to online by using cloud services (Google Apps) to make the work effective and unitary

May 2011 – November 2011, Electrolux HR-S Europe, Junior Learning and Development Specialist, Poland

  • Created, implemented and updated training materials, and templates, that have replaced old global HR learning and development resources
  • Organized training sessions, live and remote, in Europe and South Africa
  • Organized and facilitated a brainstorming session to improve the Learning and Development SAP module

May 2010 – May 2011, Electrolux EMEA, Digital Communications Assistant, Belgium

  • Part of the team working to produce and deliver content to, a joint project between Electrolux EMEA, MSN, and Cannes Film Festival leading to Electrolux increasing its presence in social media

October 2008 – October 2009, Formitas BBDO Slovenia & BrandBusinessSchool, Account Assistant, Slovenia

  • Cost-effectively managed marketing research teams in 9 European countries and territories (Czech-Republic, Poland, Serbia, Bosnia, Kosovo, Croatia, Hungary, Slovakia and Albania), with a 75% success rate on completion and accuracy

July 2008 – February 2009, AIESEC Slovenia, Vice-president Communications, Slovenia

  • Led international teams of up to 10 people with successful results in the marketing communications area
  • Account manager for media and publishing companies. The partnerships brought on-line exposure (, radio exposure ( and a branding partner ( to AIESEC

April 2007 – June 2008, AIESEC Timisoara, Vice-president Branding Department, Romania

  • Optimized the work of the communications department by redesigning the team structure. Managed a multi-functional team that acted as a center of expertise for the whole organization
  • Managed up to 6 project-teams per semester, for on-line projects that achieved or exceeded their objectives
  • Account manager for media and publishing companies. The partnerships brought +15,000 Eur worth of promotional materials to AIESEC
  • Planned and organized more than 5 opening events, with audiences ranging from 70 to +200 participants

September 2005 – July 2006, British Council Timisoara, Customer Service Assistant, Romania

October 2003 – July 2005, StudenTim Magazine, Timisoara, Editor, Romania

March 2004 – January 2005, Rocka-Rolla Magazine, Timisoara, Editor, Romania

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2013 – 2016 – Linköping University Sweden – Master’s in Adult Learning and Global Change, thesis: Acculturation Through Education: A qualitative study on learning strategies of adult immigrants in Romania

2003 – 2007 – West University of Timisoara – Bachelor in Journalism – English Language and Literature, thesis: The public relations campaign. Communications strategies in AIESEC Timisoara

Other Courses (click to expand):

June 2019 – Google & Design Thinking Society – Innovation through Design Thinking workshop, Timisoara

May 2017 – LiderJust Association – Academia Timișeană Anti-Corupție (anti-corruption program), Timisoara

August 2013 – September 2013 – Wesleyan University on Coursera – Social Psychology (79.6%)

July 2013 – September 2013 – Ludwig-Maximilians-Universität München on Coursera – Competitive Strategy (94,2%)

August 2012 – October 2012 – University of Pennsylvania on Coursera – Gamification (96.6%)

Professional Qualifications

2013 – Present – Certified Trainer by the Romanian National Authority for Qualifications (ANC)

2012 – Present – Certified E-learning Content Developer by the Romanian National Authority for Qualifications (ANC)


Management Skills: balanced scorecard, strategic planning, training and coaching, personal effectiveness, time management, personal goal setting, public speaking

IT skills: programming – Python (beginner), HTML; OS – Windows, Linux, Mac; Office – Microsoft, Open/ Libre; image editing – Photoshop, GIMP; vector graphics – Adobe Illustrator, Inkscape; video editing – Premiere Pro, OpenShot; sound editing – Sonic Sound Forge, Audacity; CMS – WordPress, Joomla; LMS – Moodle, RWD uPerform; data analysis – RStudio (RQDA)

Language Skills: Romanian (native), English (fluent), French (advanced)

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Coralie Krener, More Than School, March 2013

Soucieux du travail bien fait, Monsieur Dobre a toujours su a se montrer à la hauteur de ses responsabilités, n’hésitant pas à prendre des initiatives favorables à la cohésion de l’équipe et au bon fonctionnement général de l’entreprise.

Par ailleurs, son sens de l’écoute, son calme et sa patience lui ont permis une bonne relation avec la clientèle, et une résolution aisé des conflits avec celle-ci. Quant au travail en équipe, Monsieur Dobre a fait preuve de serviabilité, d’honnêteté et d’une grande adaptabilité, favorisant ainsi la bonne entente et l’efficacité de notre travail à tous. Sa connaissance du milieu professionnel de divers pays est également une qualité de Monsieur Dobre qui a su s’en servir pour proposer des améliorations dans l’organisation de notre travail.

Daria Plona, Talent & Learning Coordinator, Electrolux-HRS Europe, October 2011

His work has always been very well planned and structured. Despite being new to the role, Adrian has presented his own improvement ideas and managed to implement them successfully.

Adrian is fascinated by brainstorming techniques and he presented his expertise in this area during the brainstorming session he moderated for our team on improving our tools and methods of work. He has also helped us to prepare an action plan and follow-up on the ideas.

Margit Trollnas, Change Management HR Transformation, Electrolux, October 2011

He found ways to improve the training material within an already established format. This was greatly appreciated by myself and others, as he contributed fresh ideas and a new perspective. He was collaborative and able to establish good relationships with different parts of the organization in a short amount of time. Based on my experience, I can say that Adrian brought a lot of value in the training area.

Andrej Pompe, President, BrandBusinessSchool, June 2009

Adrian proved regularly to be a right-hand team member. He completed the intricate task of market research in several CEE countries using his personal network of contacts and managed the work, as well as the relationships, in a way that brought advantages to both sides.

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In the Media

April 2014 – Banat Tv Resita – Cafeaua de Dimineata

April 2012 – Radio Resita – International Youth Seminar

April 2012 – – Working and living abroad

April 2010 – Adevarul – Profile

March 2010 – Radio Resita – Volunteering

May 2008 – – AIESEC Marketing School

April 2008 – – AIESEC Timisoara 15

April 2008 – – AIESEC Business StartUp

October 2007 – Agenda – News

July 2007 – Timisoara Online – News