The e-mail interview has become an increasingly popular technique. It eliminates endless rounds of phone tag, and it gives sources a chance to provide well-thought-out answers rather than top-of-the-head responses. But critics warn that it’s hardly a substitute for real-time conversation and may be a recipe for sterile journalism.
Journalism
Big follows small.
I remember this line from one of the best PR books I read so far: Guerrilla PR Wired by Michael Levine.
I also remember I asked a candidate that had applied for the head of the Communications department of an NGO how to measure readability of a text. It was a notion I learned in Journalism classes.
Adrian Dobre 