A post by Seth Godin reminded me of how many times we work hard to be the best in our field and as we work our way forward, heads cluttered by books, strategies, meetings, conferences etc., we forget our substance.

Rarely can one person reach the sought after spot of being the best on the field. The best trainer, the best manager, the best CEO, the best guitar player, the best parent…

As we all have the same tools at our disposal, the task of being the best can become a lifelong obsession.

But how about substance? Why not be one of the best and differentiate yourself through other skills. Why not be one of the best managers and a promising writer? A great trainer and a fun-to-listen-to guitar player? It’s more fun when you encounter something more than a living bag of tools.