I remember telling a friend that I never ate a hamburger from one of the big chain-stores like McDonald’s, Burger King etc. So far I only had, and it’s easy to remember, one pie, on salad, one or two ice-creams and almost the same amount of coffee cups. That is it.
Is this because I don’t like junkfood? I do, sometimes, and I also prefer buying the big juicy burger from a small shop than the skinny, rubber like taste, burger from McDonald’s, for example.
In the gap between me and them, there is something even more important. It’s the way they advertise that contradicts with my values. I remembered this when I read today an article on Psychology Today.