Not a fan of McDonald’s & Co.

I remember telling a friend that I never ate a hamburger from one of the big chain-stores like McDonald’s, Burger King etc. So far I only had, and it’s easy to remember, one pie, on salad, one or two ice-creams and almost the same amount of coffee cups. That is it. Continue reading

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Digital marketing – six future trends – II

Ford leaves dashboard

Based on Unica‘s Future Trends survey, here are some of the channels that will influence digital marketing in the near future. If you missed the first part of the article, you can start from here.

Targeting and personalization: a lot of brands are trying to find a work around the issue of unregistered users. And they have the tools to start with: referring URLs, search keywords, tracking via IP, geo-location and other such analytics that can target consumers. Continue reading