On Quiting Facebook…

It has been more than a year since I deactivated my Facebook account and I’m not even curious to know the exact time. In a recent event, I showed a friend how to promote his small business with a page, and I told him my opinion that investing too much time in updating the page might be counterproductive. Personally, I don’t miss being on Facebook. I keep in touch with my business contacts through LinkedIn or email. With far away friends through email, and I call for a face-to-face meeting friends near me. It works perfectly.

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Digital marketing – six future trends – II

Ford leaves dashboard

Based on Unica‘s Future Trends survey, here are some of the channels that will influence digital marketing in the near future. If you missed the first part of the article, you can start from here.

Targeting and personalization: a lot of brands are trying to find a work around the issue of unregistered users. And they have the tools to start with: referring URLs, search keywords, tracking via IP, geo-location and other such analytics that can target consumers. Continue reading