marketing

The underused, underrated ability to search the web

I am constantly amazed by how often we get stuck in challenges because we lack information… that is now available at the touch of the button. Not even that far, since Google is displaying results as you type…

So next time, just before you want to throw the towel and declare yourself defeated, open that search engine and type:

Bonus: http://tinyurl.com/3w8qwe2

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Digital marketing – six future trends – II

Ford leaves dashboard

Based on Unica‘s Future Trends survey, here are some of the channels that will influence digital marketing in the near future. If you missed the first part of the article, you can start from here.

Targeting and personalization: a lot of brands are trying to find a work around the issue of unregistered users. And they have the tools to start with: referring URLs, search keywords, tracking via IP, geo-location and other such analytics that can target consumers. Continue reading →

Digital marketing – six future trends – I

Geo-location

Based on Unica‘s Future Trends survey, here are some of the channels that will influence digital marketing in the near future.

Email marketing: still in the lead with more than 90% of marketers referring to it, email marketing is the most widely adopted tactic. For the moment businesses still rely on email databases and this slowly changes to consumer engagement via social networking websites. Continue reading →