arrogant (ˈærəɡənt)

— adj

having or showing an exaggerated opinion of one’s own importance, merit, ability, etc; conceited; overbearingly proud: an arrogant teacher ; an arrogant assumption – Source

Also assuming that doing the job provides it all: knowledge, experience etc., without having to read, learn and stay up to date with technology, ideas and trends. Comparing humans with wine bottles, the more you leave them ‘untouched’, the better they get.


Digital marketing – six future trends – I


Based on Unica‘s Future Trends survey, here are some of the channels that will influence digital marketing in the near future.

Email marketing: still in the lead with more than 90% of marketers referring to it, email marketing is the most widely adopted tactic. For the moment businesses still rely on email databases and this slowly changes to consumer engagement via social networking websites. Continue reading