Lifestyles of Health and Sustainability (LOHAS)

I read at one point an article and I kept thinking about this acronym…  Here’s how Wikipedia describes it:

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, “green” ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that “What you’re seeing is a demand for products of equal quality that are also virtuous.” Included in the cultural creative demographic are consumers of New Age goods and services.  Source: Wikipedia


One thought on “Lifestyles of Health and Sustainability (LOHAS)

Leave a Reply (name and email are optional, not required)

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s