Dan Gardner draws on studies and social experiments to explain how our perception of risk is often biased. A very good read with lots of examples. Actually, so many examples that my kindle version didn’t allow me to make all the highlights I wanted to make while reading this book. Throughout the book the author mentions two systems:

System One is the more ancient. It is intuitive, quick, and emotional. System Two is calculating, slow, and rational. I’ll call the two systems Gut and Head […] Head is our best bet for accurate results but it has limitations. First, Head needs to be educated.

Gardner, Dan (2009-12-23). Risk (p. 31). Virgin Digital. Kindle Edition.