I recently prepared a training using a rather unknown creative problem-solving technique: Reverse Brainstorming. How does it work?
The first important step is to come up with an explicit challenge or objective that the group can work upon. Continue reading
I’m now reading Philip Kotler & Waldemar Pfoertsch’s B2B Brand Managment. The authors quote a research done by McKinsey and MCM regarding the relevance of brands in B2B markets. Out of the extremely intersting data seasoned with real cases taken out of the everyday business of global brands, I thought two graphs might draw your attention: Continue reading
Last October telecommunications giant Nokia sued Apple for patent infringement. Apple fought fire with fire with Nokia. Now it drags HTC to court for the same reasons: 20 of the Apple patents are suposedly stolen by the smart phone manufacturer. Continue reading
I just finished this yesterday and I highly recommend it. The main message i drew from the book is that behind every written word, picture or initiative there are numbers telling you how effective are these actions. Some excerpts bellow: Continue reading
Some interesting ideas about refreshing work and life. Continue reading
A neat trick to approximate a salary from an hourly age is by doubling the hourly payment and adding three zeros to that number.
For example, a 50 Eur/ hour will become 50*2 = 100 + three “000” = 100 000 a year.
Adrian Dobre 