Laurie Santos told us how American children enjoy having heaps of stuff to choose from and act irritated if a third-party would make the choice for them. On the other hand, children born in Eastern Europe prefer fewer choices because this is how we grew up. Continue reading
Brandul de turism al României – câteva detalii importante
Acum că presa a primit lămuririle necesare despre frunza buclucașă și lucrurile s-au mai liniștit cred că putem să analizăm și alte aspecte ale campaniei. Continue reading
Practice your ladder interviewing skills online
Back in faculty I was thrilled after I read about this interviewing technique. I started practicing it on my friends to become better at it and managed to keep a friend talking for about an hour by climbing to her previous answer… over and over again… Continue reading
Stronger in numbers
Two people are having a conversation in the tram. Suddenly, they have an unsuspected eavesdropper: me. They ranted away about the conditions inside the tram, how dirty it is, how smelly and how slow it goes along. Continue reading
Big follows small.
I remember this line from one of the best PR books I read so far: Guerrilla PR Wired by Michael Levine.
I also remember I asked a candidate that had applied for the head of the Communications department of an NGO how to measure readability of a text. It was a notion I learned in Journalism classes.
Reverse Brainstorming – half as popular, twice as fun – II
This is the second and last part of our Reverse Brainstorming series. Previously we went through the initial preparation, getting the participants accustomed with the process, contributing to the atmosphere and actually doing some work. The fun part. Now, we have to make something out of all these ideas. Buckle up, we go! Continue reading
Adrian Dobre 