An unusual Christmas greeting

Right. In the last 24 hours or so I experienced, in several ways, a feeling of humbleness… here is how it started:

– yesterday I found, alongside the other mail, a Christmas greeting from the people who take the waste on our street. In a form of an A4 paper, it had the pictures of the driver and his colleagues, the greetings and the mobile number of the driver, should there be any problems… Extraordinary! Continue reading →

Round-Robin Brainstorming

This variation of brainstorming implies little verbal intervention between the members of the group and thus limits the influence of stronger personalities. Many of us encountered in brainstorming sessions people who seemed to monopolize the discussion. When this happens, reconciliation is in the hand of the facilitator.

To avoid having the discussion hijacked by a handful of people, the Round-Robin brainstorming method was invented. How does it work?

  1. All team members sit around a table. Each has an index card to record ideas on their own individual card. This is the start. Continue reading →

My battle with on-line gaming – Travian

While I was writing this article about games as future trends in marketing, I remembered that some years back I used to play Travian. The purpose of the game is to build a kingdom and protect it from invaders. You can conquer other villages, steal crops and resources, engage in alliances and ask users to send you reinforcements in order to counterattack. Continue reading →

How celebrities influence decision making – in UK

Brand Republic made public the survey results of Kantar Media‘s TGI survey. The topic: how celebrities influence consumer decision-making. Here is the data stripped from the article. Although it refers only to the Great Britain, we can draw some great insights from the data bellow.

In Britain, 5% of adults (+15 years old) believe that celebrities influence their behaviour. This amounts 2.5 million people today, 500 thousands more than three years ago.